The Tony task lamp shown here was modelled in maya and rendered in Cinema 4D using Global illumination. The visualisation of the lamp done in 3D can be a great way of seeing the product from multiple views and angles. The components can be broken apart to show the structure of the object or the construction of it. The lamp is currently on sale in the household department and is one of John Lewis' distinct household items. The tony task lamp can bought on the john Lewis site here.